Noga Erez – KIDS

Noga Erez melds pop, hip-hop and electronica into something completely unique.

Label: City Slang
Released: 26th March 2021

Three years on from her debut record, Tel Aviv-based artist Noga Erez returns with bombastic and experimental worldbeat ditties, melding pop, hip-hop and electronica into something completely unique.

Indie floor fillers and nuanced rap monologues are led by Erez’s solemn and dry vocal tones, sensually narrating the everyday personal politics of mortality and loss; war and peace, insecurity and ambition. She’s defiant and confident, with an almost sentient quality, but importantly vulnerable when needs be. 

A plethora of vivid static beats repeat throughout the record, a conveyer belt cementing Erez’s signature style and attraction to the unconventional. Despite the repetition, this is a thrilling album filled with moments that burst when you least expect them. She acts as lyrical telegraph machine on the compelling intro for ‘End of The Road’, whilst ‘Story’ feels like the weirdo outcast popping and locking in the corner. The most swaggering earworm of the bunch is ‘VIEWS’, shocking with its laser synths.

On ‘KIDS’, Erez has crafted a beautiful balance of pop and politics without compromising any integrity, demonstrating the insatiably unsettling future of the genre.

3.0 rating
Total Score

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