Watch Albert Hammond Jr’s new video for ‘Set To Attack’

His new full-length came out last month.
Albert Hammond Jr has released a new video.



The clip’s for ‘Set To Attack’, and was shot in Athens, Ohio, with director Carley Solether.



It’s the latest cut from album ‘Francis Trouble’. The record – which came out a month ago – is based around Hammond’s stillborn twin brother Francis.



“What the music says may be serious, but as a medium it should not be questioned, analyzed or taken too seriously,” he says of his new material.



“I think it should be tarted up, made into a character, a parody of itself. The music is the mask the message wears and I, the performer, am the message.”



Watch ‘Set To Attack’ below.


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