Arcade Fire are hiding cereal packets, because that’s how you launch a new track ‘these days’

If it keeps them busy...
Arcade Fire are continuing to tease their next track from new album ‘Everything Now’ – this time in the real world.

They’d already released a teaser trailer for ‘Creature Comfort’, which they’ve been playing live over the last couple of weeks. Now, they’ve been hiding copies of their cereal of the same name around Dublin. They’ve also been using their Everything Now Co Twitter account to encourage fans to find them in exchange for admission to the after party.

Check out the tweets below.

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