Arcade Fire are hiding cereal packets, because that’s how you launch a new track ‘these days’

Arcade Fire are continuing to tease their next track from new album ‘Everything Now’ – this time in the real world.



They’d already released a teaser trailer for ‘Creature Comfort’, which they’ve been playing live over the last couple of weeks. Now, they’ve been hiding copies of their cereal of the same name around Dublin. They’ve also been using their Everything Now Co Twitter account to encourage fans to find them in exchange for admission to the after party.



Check out the tweets below.



https://twitter.com/EverythingNowCo/status/874821856636932096



https://twitter.com/EverythingNowCo/status/874975270339571712



https://twitter.com/EverythingNowCo/status/874991509476704257



https://twitter.com/EverythingNowCo/status/874992193974435840



https://twitter.com/EverythingNowCo/status/875014154700115968



https://twitter.com/EverythingNowCo/status/875015480368668672



https://twitter.com/EverythingNowCo/status/875017781871128577



https://twitter.com/EverythingNowCo/status/875018178513969153



https://twitter.com/EverythingNowCo/status/875021037607555072



https://twitter.com/EverythingNowCo/status/875021642803666944



https://twitter.com/EverythingNowCo/status/875024111411527681



https://twitter.com/EverythingNowCo/status/875024289388523521