Arcade Fire’s new video for ‘Chemistry’ is a bit weird, then

The partially-animated clip was shot in New Orleans during Mardi Gras.
Arcade Fire have released a new video for their track, ‘Chemistry’.

The latest cut from new-ish album ‘Everything Now’, the clip features an animated dog-person having a rough time. It was directed by Ray Tintori, and animated by Starburns Industries.

“We’ve been big fans of Ray’s work since his early videos and there was talk of collaborating during The Suburbs shoot,” says Win Butler, “we were going to film it in New Orleans but then it got moved to Austin at the last minute, and Ray was caught up working on Beasts of the Southern Wild.

“So it was very full circle to finally be working with him in New Orleans during Mardi Gras. There is a playful, carnivalesque energy to the song; to capture that by filming literally during carnival felt right.”

Watch ‘Chemistry’ below.

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