BTS have released a new song and video called ‘IONIQ: I’m On It’.
The new drop is to celebrate the release of the new Hyundai EV Brand, IONIQ, and follows on from their latest single ‘Dynamite’, which saw them hit No.3 in the UK singles chart.
A press release explains: “As part of Hyundai’s ongoing collaboration with global superstars BTS, and to celebrate the launch of Hyundai’s new EV brand, IONIQ, the record-shattering group today releases a specially-crafted track and video to introduce the innovative brand to the world. The track – IONIQ: I’m On It – incorporates the now quintessential shape-shifting pop sound of BTS with slick and catchy melodies, while the reflective lyrics aide in exploring the individual moments fans can experience with IONIQ.
“The video, directed by highly acclaimed Director, Hanki Goh is beautifully shot using incredibly surreal, dream-like settings in both Seoul and the stunning Jeju Island. The video for IONIQ: I’m On It brings together each BTS member taking the viewer on a journey of discovery through the IONIQ experience. This is showcased through 7 different moments: Newness (V), Adventure and Challenge (Jung Kook), Inner-self (RM), Hope and Encouragement (SUGA), Emotion (Jimin), Creativity and Inspiration (j-hope) and Effort (Jin).”
Check it out below.