YouTube and Coachella organisers have renewed their partnership for another three years, meaning the festival will be available to stream for free on the platform until 2026.
The exclusive deal, announced yesterday (17th January), will give fans access to on-demand videos of Coachella performances and behind-the-scenes content via YouTube Shorts. It will also include a Live Chat function, allowing international fans to connect with artists.
Paul Tollett, president of Goldenvoice – the promoters of Coachella – spoke of the renewed partnership in a blog post, saying that it “brings Coachella to everyone around the world.”
He continued: “The 2023 lineup sees performers from Brazil, France, Iceland, India, Jamaica, Nigeria, Puerto Rico, South Korea, Spain, and beyond, and bringing international fans closer to their hometown artists is important to our team.”
The 2023 edition of Coachella will take place at California’s Empire Polo Club between April 14th-16th and April 21th-23th. This marks the 11th year that the festival has been available to stream live on YouTube, after the platform first partnered with Goldenvoice in 2011.
Frank Ocean was previously announced as a headliner for Coachella 2020, before it was cancelled due to the COVID-19 pandemic. When the festival returned last year, it was confirmed that the singer would lead the line-up for 2023. He’ll be joined as a bill-topper by BLACKPINK and Bad Bunny.