Audiovisual artist, vocalist and experimental producer DEBBY FRIDAY has dropped a brand new single and video, ‘RUNNIN’.
The Vancouver-based artist explains: “This new record is about pure expression. I don’t feel like I need to exorcise anything from myself anymore. I wanted to to push myself in different directions and see what would happen and I think I accomplished what I set out to do. “RUNNIN’” is a cheeky song that has DEBBY FRIDAY themes present, but now I’m having so much more fun.”
The track comes alongside a video, directed by FRIDAY and Ryam Ermacora. Shot on 35mm and filmed near Hope in British Columbia, it’s inspired by the colour palette of tinting techniques in early cinema, and shot using multiple exposures on one roll of film.
The track also marks FRIDAY’s first studio outing – having produced all her previous releases from her bedroom.
You can check out ‘RUNNIN’ below.