Demob Happy have shared “the last cry of hope from the only one who saw it coming”, new single ‘Run Baby Run’

It's the latest taster of their forthcoming third album 'Divine Machines'.
Photo Credit: Richard Stow

Demob Happy have shared their new single, ‘Run Baby Run’, the latest taster of their forthcoming third album ‘Divine Machines’.

Speaking about the track, the band explain: “It’s the last cry of hope from the only one who saw it coming, where two realities exist side by side, one accepted and one denied – the enforced corporate consensus and the paradigm shifting truth of it all. Like The Stepford Wives or the last days of Rome, the sickly veneer grows thinner, so the lies are made ever more cartoonish as the reality becomes harder to deny. It’s a false paradise where two paths emerge: to be blissfully ignorant or accept an uncomfortable reality.”

Following up on lead single ‘Voodoo Science’, new album ‘Divine Machines’ lands on 26th May via Liberator Music.

“I really see what’s happening to the human race as a moment in a hero’s journey,” explains frontman Matthew of the themes behind the record. “We’re at the point in the James Bond film where the villains reveal themselves and tell us the plan. We’ve got Elon Musk and Jeff Bezos, these absolute supervillains with their rockets doing whatever the fuck they want, and software guru Bill Gates buying vast swathes of farmland for who knows what. They’re all revealing their plans to humanity and we’re all still going, ‘I hope they’re the good guys!’”

“What we need is inspiration to change because we only win this war if the change starts with us. There’s huge ripples of that in society, and it’s distorted through social media, but you can see people becoming more self-aware. That’s what I wanted to write about – inspiring that change.”

You can check out ‘Run Baby Run’ below.

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