dodie has shared her super-relatable new single, ‘Hate Myself’.
A cut from her upcoming debut album ‘Build A Problem’, due for release on 5th March, it arrives alongside a video co-created with Sammy Paul, the concept for which is based on becoming the best version of yourself.
She explains: “’Hate Myself’ is an inner monologue of someone who seems to find themselves in relationships of any kind with people who deal with their feelings internally – unfortunately resulting in assuming the issue is with them.
“The music video is filmed over the span of a few days in the beautiful seaside village of Polperro in Cornwall, and also a boat in London. My video partner and the director Sammy Paul and I excitedly landed on the silly idea of the training leading up to becoming a post-lady, and thoroughly enjoyed planning the many bizarre exercises she would have to perfect.
“Our excellent Art Director, Louis Grant, worked on bringing her home and training station to life. Though jogging on cliff tops in the rain, carrying a large sack and slipping in the mud was certainly cold and exhausting, I think I preferred it to slowly feeling sicker, licking stamps on a swaying boat by the Excel.”
Give it a watch below.
