EERA has shared a brand new single ‘The Beat’.
The track is taken from her upcoming album, ‘Speak’, released on 3rd December 2021.
The project of the Berlin-based Norwegian singer, songwriter and guitarist Anna Lena Bruland, she explains: “It’s about getting convinced by these voices and these people and thinking that they are right. When I say “Try to be more complete and to never repeat the beat”, that’s me trying to follow their “advice”. The big explosion in the middle of the song is a way of getting all that anger and frustration out and therefore starting afresh. Another part is me trying my best to back away from it by saying: “Do you love me even now? Come on then.” It’s my way of removing myself from these critics and saying if you can accept me for me then you can join me on my path. In recent years my confidence has been lowered and I have to work each day on not taking it as an attack, but rather as a way to have dialogue and possibly to even grow from it”.
The accompanying video is directed by Lewis Lloyd, who reveals: “I wanted to create this pulsating/repeating blue imagery to mirror the shady introverted mood of the song. A world where EERA is stuck like a ghost in VCR, watching glitching broken transmissions of her inner mind on repeat.”
The follow-up to her 2017 debut, ‘Reflection Of Youth’, ‘Speak’ is described by Anna as “a search for a balance in life, acknowledging myself, and being proud of who I am. To become braver and more confident, and stop questioning so much. Accept and move on instead. My debut was a little bit timid, like, am I doing this right? This album is more who I am.”
You can check out ‘The Beat’ below.