Fable has shared a brand new single, ‘Shame’

The track comes alongside news of her debut album of the same name, which is set to arrive on 20th May.

Fable has shared a brand new single, ‘Shame’.

The track comes alongside news of her debut album of the same name, which is set to arrive on 20th May.

It comes alongside a Matt Hutchings directed video, which you can check out below.

“Shame masquerades as a sleek pop song, but when you unpack the themes it’s uneasy in its skin,” Fable explains. “I wrote the synth arpeggio first and built the vocal around my beat and brought it to the studio where Jonas Persson and I turned into this sharp, melancholic pop track. It’s about the feeling of impending pressure in the modern world being met with ever increasing resistance to do anything differently.

“I think it’s really important that people take what they want from the video. Our generation needs to relate differently to our history than previous ones, as we try to reclaim our identity, separate from the one history has handed us. Working with my visual collaborator, Matt Hutchings, I wanted to broaden the scope a little more and ask some searching questions about the nature of shame and the state of society right now.”

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