Fontaines D.C. have teamed up with Dublin football club Bohemians for a new strip.
The team – who play in the League of Ireland Premier Division – will wear the band’s name as sponsor on their away shirt for the 2021 season, in support of Focus Ireland – a national body that works on tackling homelessness.
Focus Ireland helps more than 14,000 people each year who are either homeless or at risk of becoming homeless. They’ll receive 15% of profits from sales of the shirt.
Bohemians have a history of using their away kit to promote good causes. Last year’s shirt featured the message ‘Refugees Welcome’, and an image of a family fleeing, raising awareness of Ireland’s Direct Provision system for processing asylum seekers which will now be phased out over the coming years.
“Seeing their Refugees Welcome kit last season was an eye-opener to what kind of a message a football kit could achieve, instilling pride in a community and also spreading awareness and raising money for a social issue that is grossly neglected,” Fontaines drummer Tom Coll told Forbes.
“We hope that this jersey can do something similar with Focus Ireland and we can raise some money for the tireless work they provide for the homeless community in Ireland.”
You can check out the new shirt, and order one if you fancy, in the tweet below.
Out now – our 2021 away shirt with massive thanks to @DesKellyIE and in collaboration with @fontainesdublin in support of @FocusIreland
— Bohemian Football Club (@bfcdublin) March 13, 2021
Homelessness is not a fact of life & cannot be normalised in Ireland!
'Beware of the risen People' ✊❤️🖤
👉 https://t.co/Bk07jzsroM pic.twitter.com/F8kLDDyQit