God Damn have released a new video for latest single ‘It Bites’, the latest taken from third album ‘Everything Ever’, out now on One Little Indian Records.
“I remember the original idea came to me just after Halloween time, and I thought to coincide with the song title, the video should involve some sort of biting – I really wanted to emphasise that,” Ash explains of the clip, which was apparently inspired by the Michael Jackson video / short film ‘Thriller’, as well as ‘Everybody’ by Backstreet Boys.
“At the time I was thinking more down the route of a vampire or werewolf character/s going around biting people who would then turn into versions of us, the band, so eventually everyone looks like us, and we are taking over. When the idea was put forward to Tim (Mobbs, director) he took it and ran with it, and came up with this great storyline of Thom as a zombie, which also links in with the ‘Dead to Me’ video that we released last year.
“We filmed it over two days. One day in Birmingham filming the out and about scenes (woods, park, British Legion club, cake scene). The following day we took it back home to Wolverhampton where we filmed the van scene and the live footage. Both days were really enjoyable and loads of fun. The hardest part for me was keeping a straight face, when I watch the video back I find it even more hilarious because I know that for most of my scenes, 10 seconds before I was probably laughing my head off.”
“I remember the original idea came to me just after Halloween time, and I thought to coincide with the song title, the video should involve some sort of biting – I really wanted to emphasise that,” Ash explains of the clip, which was apparently inspired by the Michael Jackson video / short film ‘Thriller’, as well as ‘Everybody’ by Backstreet Boys.
“At the time I was thinking more down the route of a vampire or werewolf character/s going around biting people who would then turn into versions of us, the band, so eventually everyone looks like us, and we are taking over. When the idea was put forward to Tim (Mobbs, director) he took it and ran with it, and came up with this great storyline of Thom as a zombie, which also links in with the ‘Dead to Me’ video that we released last year.
“We filmed it over two days. One day in Birmingham filming the out and about scenes (woods, park, British Legion club, cake scene). The following day we took it back home to Wolverhampton where we filmed the van scene and the live footage. Both days were really enjoyable and loads of fun. The hardest part for me was keeping a straight face, when I watch the video back I find it even more hilarious because I know that for most of my scenes, 10 seconds before I was probably laughing my head off.”
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