Gruff Rhys has shared a video for ‘Selfies in the Sunset’, featuring Lily Cole.
The track features on Gruff’s recent events album ‘Babelsberg’, and is now packing a bight new Ewan Jones Morris directed clip.
“A couple of years ago I noticed some smiling, healthy looking young people taking selfies in front of a particularly spectacular sunset,” Gruff explains. “I turned around to walk away only to see another sunset in front of me.
“I realized the first sunset was just the glow looming above a chemical plant. Still, the selfies would have looked like they were taken in California. (We weren’t in California). It got me thinking about Armageddon. Maybe people will be taking selfies till the very end. They’ll be pretty spectacular and will feature the golden colors of the Sunset. With the acceleration of climate change maybe it is the end. A slow painful process not an event.”
Check out the video for ‘Selfies In The Sunset’ below.
