Joesef has dropped a video for his latest single ‘East End Coast’.
Arriving ahead of summer festival sets at Otherlands, Connect and Reading & Leeds, it’s a song that sees him take inspiration from falling in love, and his hometown of Glasgow.
“I wrote it last year,” he explains. “It was summer and I fell in love with someone when I moved out of my hometown. It’s kind of about finding home in someone when you feel displaced from everything you’ve ever known. No matter how tumultuous it felt at times I felt this unconditional love that was only comparable to that of what I feel from Glasgow, my mates, and my family. This song means more to me than anyone would ever understand, if you take anything from this let it be a sign to tell them you love them, call your mum, hold your friends a bit closer at the after gaff next time, and take care of yourself.”
“It was important for me for the East End Coast video to have a sense of urgency, and capture a feeling that felt true to the song and its meaning,” he adds. “Working with Luis again on this one was a dream. He completely understands the visual aspect of my music and treats it with a lot of detail and care. The inspiration came from films like Kids, Trainspotting, Beats etc and it’s been a lot of fun creating this world for the music to live in. I can’t wait for people see what’s coming next.”
Check out the track below.