Jorja Smith has unveiled a standout new video for latest track ‘By Any Means’
The powerful video (directed by Otis Dominique and Ellington Hammond) shines a spotlight on communities across the UK, complimenting the track’s vital message around social issues and the civil rights movement. As noted by Jorja about the track: “The inspiration behind ‘By Any Means’ really came from going to the Black Lives Matter protest and leaving thinking, what can I do to keep this conversation going? It’s not just a post on social media, it’s life.”
‘By Any Means’ is the first track to be unveiled from a new project titled ‘Reprise’, curated by the team at Roc Nation with the sole aim of bringing awareness to social justice issues. A portion of proceeds will go to funding organisations that support victims of police brutality, hate crimes, and other violations of civil rights.
Check out ‘By Any Means’ below:
