Alt-pop duo JUICY have dropped their new single, ‘Youth’.
Taken from their upcoming debut album ‘Mobile’, due 18th March, it also arrives ahead of the Belgian pair’s upcoming show at Ancienne Belgique, Bruxelles on 25th March.
“This track’s out just before the release of our debut album ‘Mobile’,” they explain. “Behind the metaphor of a disposable supermarket tray, we display the hunt for old age in our century. In our Western society, obsessed with beauty and youth, an ageing woman does not have the same status as a man. Whether in the art industry or elsewhere, the status of ‘mature woman’ is not represented, nor accepted. The old grey haired witch versus the old wise man with salt-and-pepper hair, here is the line of thought that we aim to portray.”
Of the video, they add: “In a smart and mischievous concept video, we try our hand at directing, surrounded by a great team of creatives. We were packaged in a disposable supermarket plastic tray that comes in the form of two chicken breasts, which is past its expiration date but still on sale.”
Check it out below.
