Kim Petras has shared the video for her latest single, ‘Future Starts Now’.
Kim explains: “The ‘Future Starts Now’ video is inspired by going into the unknown, having the world change and break under you, and celebrating that change and the future after what feels like the end of the world. I was very into this amazing anime called Japan Sinks and, since I was so inspired by Europe when making my new music, I thought ‘There’s no better way to do this music video than to have the Eiffel Tower sink.’ When I think of Europe, the first thing I think about is the Eiffel Tower. It’s a metaphor for life: things are going to change whether you want them to or not and you can either roll with it and make the best out of it or let it drown you. The pandemic changed the world in bad ways but good ways too. It’s about not letting life sink you and to have fun and celebrate the world – whatever it becomes.”
Described in a press release as setting the stage for a forthcoming debut album, you can check out the clip for ‘Future Starts Now’ below.