Love Record Stores has announced a new event for September

The Love Record Stores 2021 Ambassador is Georgia.

The Love Record Stores campaign has announced a new event for 4th September.

Supported by The Association of independent Music (AIM), it “will be an opportunity for the independent music community to come together to support record stores who, like many other businesses, have faced difficult trading conditions throughout the pandemic,” a press release explains.

The Love Record Stores 2021 Ambassador is Georgia, who says: “I’m not just a fan of records: I’ve bought them, sold them, swapped them and collected them. Records and record shops have always been such a significant part of my life.

“I was 5 or 6 when my dad took me to a record shop for the first time — it was a shop tucked away in Soho that mostly sold techno and rave records, and I remember the atmosphere so well: the sense of excitement, the cave-like smell, the characters I’d see. My love really started there.

“As a teenager, I’d head down to Beggars Banquet on my lunch breaks and became so intrigued and obsessed by records: ‘How do they get made? How do they get sold? Why do they feel and sound so much better than anything else?!’ Then, when I got a job at Rough Trade West off Portobello Road, records just became my whole world.

“Working there totally broadened my mind and shaped the person I am. I became fascinated by the culture that surrounded record shops, because no matter your taste or your background, they were their own cultural microcosm and community… and I truly believe that they still are!

“I couldn’t be more excited to be an ambassador for Love Record Stores 2021 — I can’t wait to celebrate and honour the history of record shops and get the next generation into buying records.”

Visit for more information.

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