Lucia & The Best Boys have shared a new video for ‘Forever Forget’.
It’s a cut from the band’s recent EP ‘The State Of Things’, it arrives alongside the news that their upcoming support tour with Dream Wife has moved back to 2022.
Speaking about the video, director Rianne White says: “Forever Forget is a landscape of a feeling. Lucia and I wanted to create a piece of choreography that exists in a solo otherworldly space shaken up by an unsettling sensation of feeling trapped. Guarded by multiple camera perspectives, this movement sequence is shattered like a mirror into pieces and dominated by a blinding sensation of overwhelm, refracting the internal electricity of the brain into view. This video is a portrait of inner turbulence, liberated by Lucia’s untamed and magnetic expression of self.”
Frontwoman Lucia Fairfull adds: “The Forever Forget video concept has kept completely true to the meaning of the song, Baby youve taken me to higher places. It hurts if its just in my head, is the first lyrics of the chorus. The video portrays this with an other-worldly head trapped space, along with the choreography expressing a state of wanting to escape your own mind and thoughts. The lyrics throughout speak directly about wishing you still had what you once did, but having to face the reality that it is no more, and then trying to erase the memories from your head and move on.
“Making videos has always been one of my favourite parts about being an artist and over the last year I’ve really detached myself from the idea that I need to be perceived in a certain way and have enjoyed being more adventurous with Visuals. I have imagery almost as soon as Ive written a song so bringing it to life, and creating different characters to go with them is something I really feel helps to get across what Im saying. I couldt have brought these ideas to life (Perfectly Untrue & Forever Forget) without Rianne and Furmaan, and can’t wait to make more with them.”
Give it a watch below.