Alt-pop newcomer LVRA (pronounced loo-rah, real name Rachel Lu) has shared her first new track of 2021, ‘DEAD’.
Following up on 2020’s debut EP ‘LVCID’, she explains: “There’s a unique power you gain when you stop caring about what people think of you. It’s an ongoing battle, though, and ‘DEAD’ is about the conflict between the fantasy of not caring and how you feel in reality. The video captures that, with a version of myself who has her shit together and another that is fighting to survive.The use of red represents fear in the human condition, but in Chinese culture it also symbolises happiness. One rarely comes without the other.”
The track – a cultural mix that matches LVRA’s heritage with bleeding edge ultra HD pop – is the first taster of a second EP, which is set to follow later this summer. You can check out an Oscar McNab (Lacuna Common, Oscar Lang). directed video below.