MØ is raising money for clean water via a new merch collection.
The project sees her team up with Danish brand Postevand – who sell tap water in eco-friendly cartons – for the “No to pesticides in groundwater” campaign, with proceeds going to Plant a Tree.
“I have joined the project because we need clean water,” MØ explains. “We have to take care of ourselves and the earth and to do that we need to stop taking the easy way out. It is time to think of long-term solutions and dare to invest in the future, even though it might seem scary at the moment.”
For every T-shirt or patch sold, a tree will be planted in Denmark to protect areas near sensitive groundwater resources. The collection is made from “dead stocks”, which are overproduced textiles. Therefore, only the amount sold will be produced.
For more information, visit nejtilpesticider.postevand.com.