New Order have announced the launch of a new ‘Blue Monday’ t-shirt in aid of mental health charity CALM.
The shirt, designed by Factory Records graphic designer Peter Saville and based on the iconic 1983 track of the same name, is available to pre-order from today and until February 17th with 100% of proceeds going to the charity.
The band released a statement about their involvement, saying: “We are proud to be ambassadors for CALM and honoured to be using ‘Blue Monday’ to help raise awareness for the brilliant work they do to support millions of people struggling with their mental health.”
The launch coincides with the day known as ‘Blue Monday’, which is often stated in publicity campaigns as the most depressing day of the year (though, honestly, it’s mostly a PR story to flog holidays – so don’t let it drag you down, Dear Reader – Ed). Saville commented on the coincidence: “It’s a bit tongue and cheek launching a commemorative Blue Monday tee on Monday 16th January. But ultimately we wanted to use this as a vehicle to raise awareness and funds for CALM’s important work. Whether you’re having a Blue Monday, Tuesday or Thursday, we want people to know that CALM is there for you every day if you’re struggling.”
The link-up was welcomed by CALM CEO Simon Gunning, who said: “‘Blue Monday’ has been on repeat since 1983 for a generation of music lovers. From the first beat of the intro, to perhaps the most iconic 12” sleeve of all time, millions of people are instantly drawn into what has rightly become one of the best-loved tracks in British music history – and that memorable opening line ‘How does it feel?’ fits perfectly into CALM’s ethos of support. To have New Order and Peter Saville, to support us with such a brilliantly creative idea we will reach thousands of people with the clear message that whether it’s the middle of January or any other day, CALM is always here for you.”