Kiwi beer icons Yeastie Boys are spearheading a campaign to urge Eurovision to welcome New Zealand into the prestigious competition.
An audacious move by the world’s smallest multinational beer company, originally founded in New Zealand and now also brewing in the UK, aims to shed light on why the country deserves a spot in the contest.
Leading the charge, Yeastie Boys have released their official/unofficial single, ‘Eurovusion (Open Up)’, performed by Kiwi comedy pop-duo Two Hearts. Comprising Laura Daniel on vocals and Joseph Moore on beats and occasional vocals (when it isn’t too hard), they have garnered a reputation for their “arena-sized concert shows in medium-sized theatres and comedy venues” across New Zealand, Australia, and the UK.
‘Eurovusion (Open Up)’ is a flamboyant and catchy anthem that encapsulates the essence of Eurovision. With a touch of humour, it sheds light on the plight of the New Zealand people and advocates for their inclusion in the renowned competition.
Not stopping at just the single release, Yeastie Boys and Two Hearts have gone the extra mile by creating a petition, allowing the public to join in the effort to rectify this perceived injustice. While their inclusion in this year’s Eurovision may be uncertain – given the semi-finals start next week – the campaign aims to spark conversations and make enough noise to catapult New Zealand onto the global stage in the coming year.
Stu McKinlay, founder of Yeastie Boys, shared his thoughts on the campaign, stating: “We’ve become big Eurovision fans since arriving here in the UK but we really miss having our own country to cringe at while simultaneously supporting unwaveringly.
“I was the youngest of five kids and whenever my older siblings went to gigs, I was too young to join them. Australia being in Eurovision, when New Zealand hasn’t been invited, gives me the same vibes and I don’t like it. New Zealanders grow up with a sense of social justice being very important and Australia being invited to Eurovision without New Zealand is like inviting someone to your wedding but not giving them a plus one!
“Everyone loves New Zealand and finds us cute and non-threatening and that makes us a sure thing for doing well in the public vote. I mean who really likes Australia?”
As the campaign gains momentum, New Zealand’s bid to enter Eurovision 2024 promises to captivate hearts and generate widespread support. With their infectious spirit and undeniable talent, the Kiwis are ready to claim their rightful place on the Eurovision stage, showcasing the unique flair and entertainment that only they can offer. They just want to be present.
Sorry. Very sorry. Couldn’t resist.
