Nia Archives has dropped a new track, ‘So Tell Me…’, as well as a video to go alongside it.
Her latest single follows the release of ‘Baianá’ and an unbelievable debut set at Boiler Room just a few weeks ago. It also comes after the news that she is the first electronic artist to be named BBC Introducing’s ‘Artist of the Year’.
Alongside the single release, Nia Archives has also shared a video for ‘So Tell Me…’, which she co-directed with Dan Emerson and shot in Nia’s local area of Bow and Whitechapel. You can watch the full video below.
On the topic of the video, Nia shared: “Directing with Dan was so much fun! There were so many great ideas and so much positive energy on set. When I sent him my initial moodboard and treatment of what I wanted to create, it was really important to me from the jump to be casting POC main characters in this story – as this is something we don’t usually get to see in this kind of music. We also ended up casting non actors to get a more natural chemistry – it’s a real couple who live together in real life and their friends too!”
“We aimed to push the boundaries of what a jungle video actually looks like, and I feel like we did just that – making a punky jungle video that references some of my favourite music videos ever including Massive Attack ‘Unfinished Symphony’ and Arctic Monkeys ‘When The Sun Goes Down.”
Listen to ‘So Tell Me…’ here.