PVRIS has released a video for Tommy Genesis and Alice Longyu-Gao collab, ‘Burn The Witch’

It's from a new project coming in spring.
PHOTO CREDIT: MATTY VOGEL

PVRIS has shared a video for her recent collab with Tommy Genesis and Alice Longyu-Gao.

‘Burn The Witch’ – co-written with Kanner – marked PVRIS’ first release of 2024, and will serve as the lead single to a new all-female project due this spring via Hopeless Records.

Lyndsey Gunnulfsen of PVRIS says of the track: “I’ve been a huge fan of both Tommy and Alice for quite a while so it was an absolute dream to not only have them on a track together but to also get to be crafting the production around their parts.”

Of the project, she adds: “At its core, I just wanted to make a fun project full of some bad bitches in music that I love and create a space where we can express whatever we want and get to experiment sonically. I didn’t want to be overly precious about it, I just want to have fun and free flow! It should be noted that while there are already so many iconic and incredible female producers, writers, engineers etc. out there (I’m no trailblazer here), but there is nowhere near the amount that there should be. This isn’t even something to debate, go look at the statistics.”

“I think I’ve truly been in hundreds of writing/producing sessions at this point in my career and I can recall less than 20 of those that were with female writers and around 10 that were with female producers. From labels and publishers to management, there is so little advocacy to get artists into rooms with women in general. It’s even rarer to see the same advocacy towards connecting and putting only women in a room together, especially without it being made into a commodity, “special event” or task to check off. These collaborations should be happening organically regardless of who is watching.”

“I don’t really understand what everyone is so scared of? That we’ll all have too much fun together? It’s all I’ve experienced in this chapter (of working almost exclusively with women); just pure fun. I feel like a kid again and this is the least stressed I’ve felt making music and I really hope I can be a small part in helping to facilitate those same feelings outward for the other artists I’m bringing onto this project and working with in general. I don’t want this to be the only “volume” of this project, there’s too many bad bitches in all music making roles out there to cover in just one release like this. This is something I’d love to continue and grow in.”

Check out the new video below.

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