Reading & Leeds, Download, Wireless and Latitude festivals are set to go plastic free, after their promoter Live Nation vows to eliminate its use of single-use plastics by 2021.
Part of a bigger plan which aims to achieve zero waste by 2030, Live Nation president Michael Rapino explains: “Hosting over 35,000 concerts and festivals each year, Live Nation has the opportunity and responsibility to provide our artists and fans with a live music experience that protects our planet.”
“The adverse effects of climate change are undeniable, and we want to use our place on the world stage to be part of the solution. Together our concerts, venues, festivals and offices around the world are setting new sustainability standards for live events.”
The pledge also includes Live Nation’s UK venues, including Brixton Academy and Glasgow’s King Tut’s.