Sam Fender has shared a poignant video for his latest track, ‘Dead Boys’

Sam Fender has dropped a video for his latest track, ‘Dead Boys’.

Lifted from his forthcoming debut EP, ‘Dead Boys’ tackles the issue of male suicide, and precedes a November headline tour.

“It’s a song I wrote after losing some people close to me,” Sam explains. “The lyrics talk of my hometown but this is a global problem and after playing the track at festivals all summer and chatting with fans with similar stories, it’s heart wrenching learning the scale of it.

“If this track helps one person open up then it’s the best thing I could hope for.”

“The video means a lot to both of us,” adds director Vincent Haycock. “I’m incredibly proud of the call to action Sam put forth and entrusted with me. Our theme was toxic masculinity and fragile masculinity, and how this can effect young men.

“I wanted to maintain focus and yet slightly abstract the visuals so that it becomes more about the pressure people are feeling and the possible hopeful outcome that love could bring to these situations.”

Check out ‘Dead Boys’ below, and find his UK tour details after the jump.