Strong Asian Mothers have released a new video for their track ‘Hard To Find’.
The London-based trio’s own Amar Chadha-Patel directed the clip, alongside his video partner Tom Allen – and not only does it feature a bunch of their mates, but their mums, too.
“Our initial ideas for a ‘Hard To Find’ music video were completely all over the place, with the main contender actually circling around Where’s Wally,” explains Amar.
“I am part of a film director duo called Tom + Amar, with a friend called… Tom. After listening to the track together Tom mentioned a reoccurring visual of the band singing with expressionless faces while floating through space. It immediately sparked interest with us and a week later Tom had a refined treatment for a pretty insane music video. I remember saying to Tom, “We love it, but can we do this?” and him replying “probably not”. So obviously we did it anyway.”
They play their biggest headline show to date at London’s Oslo in Hackney later this week, on 30th November.
Watch ‘Hard To Find’ below.
The London-based trio’s own Amar Chadha-Patel directed the clip, alongside his video partner Tom Allen – and not only does it feature a bunch of their mates, but their mums, too.
“Our initial ideas for a ‘Hard To Find’ music video were completely all over the place, with the main contender actually circling around Where’s Wally,” explains Amar.
“I am part of a film director duo called Tom + Amar, with a friend called… Tom. After listening to the track together Tom mentioned a reoccurring visual of the band singing with expressionless faces while floating through space. It immediately sparked interest with us and a week later Tom had a refined treatment for a pretty insane music video. I remember saying to Tom, “We love it, but can we do this?” and him replying “probably not”. So obviously we did it anyway.”
They play their biggest headline show to date at London’s Oslo in Hackney later this week, on 30th November.
Watch ‘Hard To Find’ below.
