Watch The Joy Formidable’s “experimental, multi-coloured” new video for ‘The Wrong Side’

Their new album ‘AAARTH' is incoming.

The Joy Formidable have dropped a new video for ‘The Wrong Side’.

It’s the latest track from their upcoming album ‘AAARTH’, which arrives on 28th September via Hassle Records.

Bassist and vocalist Rhydian Davies says of the clip: “This is our second collaboration with [Boston-based creative studio] TRLLM. We love their imagination and, like all our favourite artists, they’re not afraid to make it weird.

“They had the background to the song, how lyrically it’s pieced like a collage from memories and snippets of time, and they used that, along with the album artwork to create this experimental, multi-coloured dream sequence that we think captures the essence beautifully.”

The band have a few live dates coming up too, catch them at Reading & Leeds later this month.

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