Viji is kicking off a new era with ‘Down’

"‘Down’ is a song about tapping into your creative potential," she explains.

Viji is back with a new single, ‘Down’.

The track – billed as kicking off a new era – arrives via Speedy Wunderground, and sees the newcomer drawing influence from That Dog, Sparklehorse and Elliott Smith.

“‘Down’ is a song about tapping into your creative potential,” she explains. “I have this thing where the happier I am the less I create. I think a lot of artists can relate to that. There is also a short story by Murakami that follows this female protagonist who is happily living her family life, until one day she stops sleeping. She then spends all of these extra hours in the day to read, and do whatever SHE wants. Realizing that you only really claim your individualism in these moments is a big theme in my songwriting… Do you have to suffer to create?.”

Check out the track below.

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