The Twilight Sad have dropped a new video for their current single, ‘VTr’.
The track is taken from the band’s forthcoming album ‘IT WON/T BE LIKE THIS ALL THE TIME’, which is set for release via new label Rock Action Records next Friday (18th January).
Developed from a concept from the band’s Brendan Smith and directed by Michael Sherrington, Smith explains: We were keen to do something that felt like one of our gigs and to stay away from elaborate narratives or abstract concepts. Playing live is the exciting part for us and having a video that represents that was always the intention for ‘VTr.’ Working with Michael again was an easy decision, he really understands what we’re trying to do and has great ideas. We collaborated with him on the video for ‘I/m Not Here [missing face]’ and it’s important for us to have that consistency throughout.”
Sherrington continues, “When the band approached me wishing to create a performance-based promo for ‘Vtr’, I was enthralled (as were the band) with making sure that we didn’t just capture a documentation of them playing the track but create something that felt more thematically relevant to them. The aim being to make a piece that felt as visceral and arresting as the soundscape that the band crafts within this track all from the perspective of someone’s memory of one of their performances. I have always personally been interested in how we as humans perceive the world, the interplay between reality and our memory. How we experience events and the fragmentation of it when replayed through the prism of our consciousness.”
You can check out the video for ‘VTr’ below.