Elton John’s favourite band Yard Act have debuted a new track, ‘Land Of The Blind’.
The second preview of their much-anticipated debut album ‘The Overload’ – set for release on 7th January 2022 via Zen F.C. / Island – Yard Act have just rounded off a string of sold-out headline shows on their first ever UK tour. So things are going rather well, basically.
Speaking about the new single, frontman Janes Smith explains: “‘Land Of The Blind’ is a song about the art of illusion, and how self-confidence can really inspire conviction in a trick. Confidence is such a powerful tool and we are so often willing to believe what we are told by the most confident people in the room because the alternative of doubting them is to exhaust ourselves labouring the point by trying to talk louder than them. Nobody wants that. Most people just want to get on with enjoying their short lives with as little stress as they possibly can. So, exhausting as it still is, closing your eyes whilst you let the mad bastards do their stupid tricks often seems the most reasonable price to pay.”
The accompanying video is Yard Act’s second collab with director James Slater, following on from lead single and title track ‘The Overload’.
Smith reveals: “I had the idea for a music video in which a magician does tricks but everybody keeps applauding. I thought it was too on the nose to be a decent satire but I’ve been subtle in the past and nobody has picked up on it so this time I thought we would just be Blunt. James [Slater] developed the idea and came up with the concept of the magician holding the cafe hostage via hypnosis. It was such a laugh to film. James’ style of directing and the can-do approach that the producers Rosie and Jack have toward making our ideas come to life is everything. In the pub after the shoot Jack said to me, “How ace is it that we get to make fun stuff like this for a job?” and I couldn’t agree more. What a daft world we live in eh?”
You can check out the video for ‘Land of the Blind’ below.