Years & Years have dropped that new single they’ve been teasing.
They’ve been working on the follow up to their Number 1 debut album ‘Communion’ for a while now, and ‘Sanctify’ marks the first taste of new material and a fancy comeback video.
“I want to take people on a wild and wonderful adventure through my dreams to a world that’s very different from our own,” says frontman Olly. “I’ve been thinking about this place for a long time, a place to tell stories from; about identity, sexuality, celebrity and performance.
“The video for ‘Sanctify’ centres around an audition against the backdrop of a future metropolis called Palo Santo. It’s the first part of a bigger jigsaw puzzle and my hope is that it confuses the hell out of people but also excites them in a mysterious and sensual way.
“We’ve deliberately hidden lots of different meanings and I want people to come up with their own interpretations, I’m asking people to jump down the rabbit hole with me and let their imagination run free. The thing I love most about pop music has always been fantasy and escapism so I thought, ‘Well I guess I should try and be the pop star I want to see in the world and make the most ambitious and freaky and sexy thing possible’.
“I’m making these videos because I want to let people inside my brain and because I love living in my own fantasy world (always have, always will) – a place where sexuality and gender are blurred and magic is real. We live in a chaotic and accelerating world, we’re looking at depictions of the future to help us make sense of what’s happening right now.
“This is my vision of a possible future, one that makes us question what it means to be a human.”
Watch ‘Sanctify’ below.
They’ve been working on the follow up to their Number 1 debut album ‘Communion’ for a while now, and ‘Sanctify’ marks the first taste of new material and a fancy comeback video.
“I want to take people on a wild and wonderful adventure through my dreams to a world that’s very different from our own,” says frontman Olly. “I’ve been thinking about this place for a long time, a place to tell stories from; about identity, sexuality, celebrity and performance.
“The video for ‘Sanctify’ centres around an audition against the backdrop of a future metropolis called Palo Santo. It’s the first part of a bigger jigsaw puzzle and my hope is that it confuses the hell out of people but also excites them in a mysterious and sensual way.
“We’ve deliberately hidden lots of different meanings and I want people to come up with their own interpretations, I’m asking people to jump down the rabbit hole with me and let their imagination run free. The thing I love most about pop music has always been fantasy and escapism so I thought, ‘Well I guess I should try and be the pop star I want to see in the world and make the most ambitious and freaky and sexy thing possible’.
“I’m making these videos because I want to let people inside my brain and because I love living in my own fantasy world (always have, always will) – a place where sexuality and gender are blurred and magic is real. We live in a chaotic and accelerating world, we’re looking at depictions of the future to help us make sense of what’s happening right now.
“This is my vision of a possible future, one that makes us question what it means to be a human.”
Watch ‘Sanctify’ below.
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