According to a new survey conducted by YouGov, 44% of Britons believe gig ticket prices are “very expensive”.
In data collected between 4th and 7th November 2022, 51% of those surveyed claimed they have been prevented from attending a gig at least once in the past five years due to the cost, while 34% marked the question as not applicable due to not wanting to go to a gig in the same time frame.
The survey also revealed that 74% of those involved have never bought a gig ticket from unofficial sellers. The most popular unofficial seller was buying tickets from a friend or family member at 9%, while only 2% of the people involved in the survey have bought tickets from a tout on the street.
When asked about dynamic or surge ticket pricing, such as has been used by Ticketmaster, 71% of Britons are against the idea, with 52% of those “strongly opposed”. Only 5% of those that took part support the system.
Mark Davyd, CEO of Music Venue Trust, responded to the survey findings on Twitter, writing, “The UK public say less than £40 is a fair price for a live music ticket. The headline says ‘priced out of attending’.
“Literally 100s of brilliant shows happen every day at local grassroots music venues. You can walk to them. They average £10.90 a ticket.”