North Carolina breakout hemlocke springs – aka Isimeme Udu, otherwise known as Naomi – has arrived in a whirlwind of buzz to become the hottest and most vibrant new name in art-pop.
Words: Martyn Young.
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“I’m like yeah!!! This is a project. This is something to be passionate about!!” hemlocke springs is excited. Very excited. And so she should be. She’s only three songs in, but cooking up in the background are all sorts of future concoctions and big plans from a new artist who once was studying a biology degree and has now swapped that for being a scientist of a different kind, making some of the maddest pop experiments around.
Before we get to those big plans, though, let’s have some facts. hemlocke springs is Isimeme Udu; she goes by the name Naomi. She’s 23 years old and from Concord, North Carolina. And she’s one of the most exciting new pop sensations around. The name doesn’t mean anything, btw. It was just taken from a random name generator online. Like everything with hemlocke springs, it’s all super instinctive and driven firmly by her hyperactive imagination. From the minute people heard her first song ‘gimme all ur luv’ in May 2022, and it blew up online, Naomi has been riding the…