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Baby Queen: Reign on me

Embracing her ‘Quarter Life Crisis’, Baby Queen’s debut album is a poignant journey of self-discovery, blending catchy cynicism with heartfelt reflection and unapologetic honesty.

Embracing her ‘Quarter Life Crisis’, Baby Queen’s debut album is a poignant journey of self-discovery, blending catchy cynicism with heartfelt reflection and unapologetic honesty.

Words: Finlay Holden
Photos: Jennifer McCord
Styling: Amy Stephenson.
Hair: Bjorn Krischker.
Make-up: Phoebe Walters.


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“My existential crisis began about five years ago.” 

Bella Latham has been through a lot since her ambitious relocation from South Africa to the UK. She now sits atop a mountain of successful releases under the Baby Queen moniker, but it’s perhaps the darker moments she’s experienced that have been the most formative. “I was in a really bad place,” she recalls. “I would smoke a zoot and then just sit back and think and think and think. I believed that if I thought hard enough, I could discover the purpose of my life.”

The name of her just-announced debut album, ‘Quarter Life Crisis’, was inspired by this period of intense soul-searching; the realisations from this time changing the now London-based artist’s attitude entirely. Her recent single ‘We Can Be Anything’ is a bold example of this, twisting a complete meltdown into an embrace of infinite opportunity.