From a viral hit to iconic behaviour, CHINCHILLA more than owns that pop star persona. With her just-dropped new EP, 'FLYTRAP', she's setting her own agenda in the best possible way. Check out our latest Hype playlist cover feature.

Words: Stephen Ackroyd.
Photos: Sarah Louise Bennett.

Over the last year, CHINCHILLA has been making waves. The London-born singer, songwriter, and producer has been on a meteoric rise, thanks in no small part to her breakout hit 'Little Girl Gone', which has racked up over 200 million streams and solidified her status as a force to be reckoned with. Now, with the release of her highly anticipated EP 'FLYTRAP', she's ready to take things to the next level.

But amidst all the excitement, CHINCHILLA remains as down-to-earth as ever - with a touch of added pop star swagger. When asked what she's been up to today, she casually reveals that she's been soaking in the bath while conducting creative meetings. "How's that for iconic?" she quips.

Iconic indeed, but it's just another day in the life of an artist who is constantly pushing the boundaries of what's possible. CHINCHILLA has been hard at work on 'FLYTRAP', pouring her heart and soul into every track. "I've been working on [it] forfuckingever," she reveals, her excitement palpable. "So I'm beaming and can't wait for all the festivals I have booked this summer."

Of course, it's impossible to talk about CHINCHILLA's recent success without mentioning the track that catapulted her to viral fame. 'Little Girl Gone''s raw, unapologetic energy struck a chord with the masses, tapping into a universal need for catharsis and release. "I think lots of people feel the need to scream sometimes, and they suppress it. And that's where it came from for me," CHINCHILLA explains.