[Opens on the yellow version of album cover, DJ Shadow's name in typography gets larger as the image of the boy in the mask gets smaller. A vinyl record rolls across from the left to the right of the screen, as a wipe transition to text on a plain purple background. All review text is presented in a bold font in uppercase, with strobing black and white outlines.]
[Music begins with the first moment of the commercial. The song This Time (I'm Gonna Try It My Way) is playing:]
But this time...
[Onscreen text over colour changing background (purple, navy blue, maroon, sky blue):]
"THIS YEAR'S UNLIKELY PARTY SOUNDTRACK"
[–] ARENA
[Spoken audio, over the music:]
This is The Outsider...
[A child's pull-truck containing records and a boombox rolls from right to left of the screen, wipe transition.]
[Music:]
This time!
I'm gonna try it my way
[Onscreen text over a yellow, then green-yellow background:]
"A RARE AND SPECIAL ACHIEVEMENT"
[–] THE SUN
[Spoken audio:]
A brand new album from DJ Shadow.
[Cut to elements from the album cover changing relative size and position onscreen on a yellow and gray background, and then a record rolls from left to right as another wipe transition.]
[Music:]
I'm gonna live life my way...
[Onscreen text over colour changing background (navy blue, purple, sky blue):]
"VITAL AND VIBRANT"
[–] THE GUARDIAN
[Record passes in front of the pull-truck, as the record moves left to right, and the pull truck moves right to left, wipe transition.]
[Music:]
This time...
This time!
[Onscreen text over yellow background:]
"COOL, DEADLY AND FULL OF GREAT SONGS"
[–] MIXMAG
[Cut to the elements of the album cover flying onto the screen in perspective, until it all fits into a square in the middle of the screen, as the background changes colour (navy blue, maroon, yellow, then the yellow remains in the square on a gray-blue background, then a maroon background, and then back to navy blue).]
[Music:]
I'm gonna try it my way
[Spoken audio:]
The Outsider... DJ Shadow... Out now.
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