Label: RCA
Released: 20th January 2023
Biig Piig’s latest mixtape is an artist confidently ascending to the next level. Assured in their sound and their capacity to capture moods and feelings in a deeply evocative way, it’s their most significant and refined statement yet.
If Biig Piig’s earliest EPs and collection of buzzy singles amassed over five years represented her first flush of adolescent pop discovery, ‘Bubblegum’ is a natural evolution into Jess Smyth’s musical prime. The songs take in the breathless expansive rush of ‘This Is What They Meant’ and the glorious fevered release of desire of ‘Kerosene’ while they are all connected by the musical fluidity and vivid songwriting that characterise her work. Always super on it when it comes to seeking out collaborators, this time Biig Piig hooks up with Deb Never on the attitude-filled alt pop banger ‘Picking Up’.
In a pop era where anything is possible, Biig Piig is leading the charge for an alt-pop revolution.
