Laufey's unconventional blend of jazz, classical, and pop has taken the world by storm, encouraging fans to embrace what they love and chase their dreams, no matter how niche.
Words: Ali Shutler.
Photos: Gemma Warren.
"I just want to encourage people to embrace what they love," says Laufey, who's living proof of that attitude coming up gold. Over the past four years, the musician has taken the world by storm with an unconventional blend of jazz, classical and pop that's racked up millions of streams on Spotify, earned her a Grammy for Traditional Pop Vocal and seen every single show sell-out instantly including a dream-come-true gig at London's Royal Albert Hall. "If you chase what you love, you never know what could happen," she grins.
"There are moments where it's felt really big and a little scary, just because of how fast it's grown, but it's never felt out of control," Laufey continues. Touring has helped "dampen the blow" of her continuously rapid ascent, she says. Constantly finding herself in new environments, surrounded by new people, there isn't much time to think about what's happening outside of that. "And it's always so special seeing the fans at the gigs. That makes it all worth it," she adds.
Later tonight, Laufey will play the first of two very sold-out shows at New York's iconic Radio City Music Hall as part of a tour supporting the expanded 'Goddess' edition of her second album 'Bewitched'. But first, she's starting her day with a coffee and a morning walk through Central Park. "I like seeing the sights before the world completely comes to life. It helps touring feel memorable, rather than just a series of slightly different rooms," she offers. "It does currently feel like cyclists are trying to take me out of this life, though, but I'm standing strong," Laufey smirks, taking a 20-minute break from an otherwise strict period of vocal rest.
