Embracing fun and good humour, Joe Keery’s new album under his Djo moniker is something special.
Words: Jessica Goodman.
"It’s not lost on me that it’s kind of crazy.” Four days after a stellar performance in the sunshine at Lollapalooza (and a festival aftershow that saw him reunite with some of his Post Animal bandmates on stage), Joe Keery is brimming with enthusiasm for live music. The musician-slash-actor might be most easily recognisable from his portrayal of mom-of-the-year Steve Harrington in Netflix’s smash hit series Stranger Things, but when he steps out under the stage lights, he’s Djo: frontman, musician, and, uh, life coach guru?
“I was driving around, and I saw a billboard for a personal injury lawyer,” he recalls of finding inspiration for the character he poses as on stage and in his latest album promo. Decked out in a suit, shades, and scruffy wig, this alter-ego has been stirring up hype for the new record online through adverts for a hotline that offers callers “the enlightenment you need to make the decisions you deserve.” In actuality, it gives 8-bit previews of songs from his brand-new record. “I just thought that was an interesting way to tie this whole thing together,” Joe explains.
This on-stage/online character, he admits, started out as a diversion, a way to make his music unrecognisable from the characters he plays on TV and in films. “It was trying to avoid, like, ‘yo, that’s Steve Harrington!’” he laughs. Now, it’s another way he can be creative, adapting and evolving the way he presents himself and his music online and on stage. Simply put, a way to have fun. “I now realise that if people are coming from the TV show, and that’s the reason that they’re finding out about the music? Hell yeah, that’s really cool.”
It’s something his fans connect with, too, whether by relishing in other people’s confusion when they question the wig and realise who’s wearing it or by dressing up as Djo themselves. “We played in Alabama earlier this year, and some kids showed up all dressed as the character,” Joe exclaims. “It was one of the coolest things that I’ve ever seen! It’s kind of freeing for me, in a way,” he states. “There is something sort of odd and peculiar about it. If that connects with people? That’s amazing.”