With their new full-length '
Peachy' due this March,
THE RHYTHM METHOD are changing up their sound with widescreen ambition. Or, as Joey Bradbury puts it: "I wanted it to not only fail at building a new audience, but alienate our current audience... That's what a real second album is supposed to do"
"I was just finishing scrubbing the floor at the shop I work at." It is not the usual opening you expect when you speak to a pop star about their new record, but then again,
The Rhythm Method have always occupied a unique space in the alt-pop firmament. The London duo of Joey Bradbury and Rowan Martin have been a cult act in the most traditional sense for a decade now. Adored by many yet reviled by some, above all else, the Rhythm Method are survivors, and their classic British pop eccentricity has endured to carry them into releasing their second album 'Peachy' four years after their engaging and ebullient debut '
How Would You Know I Was Lonely?'.
As Joey's floor scrubbing would suggest, though, this journey has been challenging and with more than a few diversions as the duo try to navigate their way through a musical landscape that is becoming ever more difficult for any act not at the very top tier to prosper. "It's very hard to make a living in music these days. It's nice to have a real job," says Joey. As the dream of the second album they created and completed at least a year ago finally begins to become reality, the duo are contemplating what it means to once again be The Rhythm Method. "I kind of came around to being okay with being a humble barber, so it's been hard getting back into that headspace of having a public-facing role, but we're getting there."