AViVA has returned with her empowering new single 'Ritual', about breaking toxic cycles
AViVA's new single 'Ritual' explores breaking free from digital distractions and rediscovering life's meaning through personal empowerment.
AViVA has announced her new single 'Ritual', out today (21st February).
The track, produced by Polish electronic producer Mblue, continues the artist's signature alt-pop and rock sound.
"Ritual is about finding your inner power, and shaking off everything that's holding you back," AViVA explains. "People are constantly filling their brains with crap, endlessly scrolling on their phones and it's stopping them from being everything they can be. That's what RITUAL is about. Breaking that cycle, getting real and making yourself so present that life gets meaning back. Realising that being alive is a gift and is, in itself, ritual."
The single follows AViVA's previous work, including her ARIA and RIAA double Gold/Platinum certified track 'GRRRLS'. A multidisciplinary artist, she has published two novels with Pan Macmillan since 2021.
The track, produced by Polish electronic producer Mblue, continues the artist's signature alt-pop and rock sound.
"Ritual is about finding your inner power, and shaking off everything that's holding you back," AViVA explains. "People are constantly filling their brains with crap, endlessly scrolling on their phones and it's stopping them from being everything they can be. That's what RITUAL is about. Breaking that cycle, getting real and making yourself so present that life gets meaning back. Realising that being alive is a gift and is, in itself, ritual."
The single follows AViVA's previous work, including her ARIA and RIAA double Gold/Platinum certified track 'GRRRLS'. A multidisciplinary artist, she has published two novels with Pan Macmillan since 2021.
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