The exclusive deal, announced yesterday (17th January), will give fans access to on-demand videos of Coachella performances and behind-the-scenes content via YouTube Shorts. It will also include a Live Chat function, allowing international fans to connect with artists.
Paul Tollett, president of Goldenvoice – the promoters of Coachella – spoke of the renewed partnership in a
blog post, saying that it “brings Coachella to everyone around the world.”
He continued: “The 2023 lineup sees performers from Brazil, France, Iceland, India, Jamaica, Nigeria, Puerto Rico, South Korea, Spain, and beyond, and bringing international fans closer to their hometown artists is important to our team.”
