Inhaler have shared a new video for ‘Ice Cream Sundae’

It tells the story of Balf the demon.

Inhaler have shared a new video for ‘Ice Cream Sundae’, shot by Irish director Hugh Mulhern.

The band’s third single following ‘My Honest Face’ and ‘It Won’t Always Be Like This’, it marks their first for new label Polydor.

“I wanted to capture the themes in Eli’s lyrics in a way that was visually engaging from the start,” Mulhern reveals. “Opening the film with a shot of this all-powerful demon looking sad and insecure was a way of creating a character that you instantly understand is internally conflicted.

“It’s the same with our Angel/Elvis impersonator. I had this idea in my head that Balf, our demon, was this hopeless romantic too distracted to help out Lucifer trying to topple the Archangels. As punishment, he’s been confined to a circle of hell where he falls in love with the same person over and over again but as soon as they embrace she vanishes. Does he know that’ll happen? He does consciously but each time he hopes his gut is wrong and takes a gamble on love again.”

Of the song, singer Elijah Hewson adds: “It’s about loss and gain. I like writing about normal teenage experiences that everybody can relate to. I’m just trying to write about the joy of being alive, being a teenager, and the bad things that can come with that.”

Check out ‘Ice Cream Sundae’ below.

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