PWR BTTM debut playful clip for ‘I Wanna Boi’
"This video is about expectations," says director Anneliese Cooper.
PWR BTTM have shared a new video for ‘I Wanna Boy’, taken from upcoming (for the UK at least) album ‘Ugly Cherries’ - watch below. The album lands in the UK next month, on 7th October via Big Scary Monsters.
"If I had to elevator-pitch my concept for this video, it would go something like 'Miss Havisham and Dr. Frank-N-Furter act out that visual gag from Arrested Development where there's nothing in the cabinets’,” says director Anneliese Cooper.
“If I had to explain it any more coherently than that, I'd say this video is about expectations - about being lonely in bed as a teenager and making little stageplays behind your eyelids of what love is going to be like, then being sentenced to live in that state of half-imagined wanting.
“That's what I’ve always identified with in 'I Wanna Boi': an attempt to get out in front of your big, directionless longing with wit and excellent lipstick."
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"If I had to elevator-pitch my concept for this video, it would go something like 'Miss Havisham and Dr. Frank-N-Furter act out that visual gag from Arrested Development where there's nothing in the cabinets’,” says director Anneliese Cooper.
“If I had to explain it any more coherently than that, I'd say this video is about expectations - about being lonely in bed as a teenager and making little stageplays behind your eyelids of what love is going to be like, then being sentenced to live in that state of half-imagined wanting.
“That's what I’ve always identified with in 'I Wanna Boi': an attempt to get out in front of your big, directionless longing with wit and excellent lipstick."
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