Sigrid is back with a new single, 'The Hype'
"I thought about the term Hype, in love and at work," she says.
The track marks her first new music since the release of her second album 'How To Let Go', and arrives ahead of festival sets at ØYA, Big Feastival and Victorious.
She comments: "We’ve all been there, when you wonder if you’ve lived up to the expectations. I thought about the term Hype, in love and at work, and the questions you ask yourself of did you really live up to the hype.
"So I wrote a song about it! With my artist job, I’ve sometimes felt that I’ve tried to live up to myself in a way - but a version of myself that looks like me, but cooler, more confident and touring the world. I’ve probably brought that into my private life, and all those things is what Hype is about. We’ve wrapped it in ethereal melodies and bass, synth and drum heavy production, but I love how there’s so much strength in my vocals - there’s power in being vulnerable!"
Check it out below.
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