Tove Lo has shared a video for her single, ‘2 Die 4’.
Sampling Gerson Kingsley’s 1969 track ‘Popcorn’ – popularised by Hot Butter in the 70s and, later, Crazy Frog in the mid-2000s – the track is taken from her new album ‘Dirt Femme’, set to arrive on 14th October.
“With ‘2 Die 4’ I wanted ‘instantly iconic’ energy. I’ve never sampled anything before, and this feels like the perfect first moment.” Tove explains. “Lyrically I wanted it to be that ‘pick me up when I’m feeling down’ song. At first, it’s like a warm hug, then you shake it off, let out a scream and start dancing!”
Speaking about the new Anna-Lisa Himma-directed music video video, Tove reveals, “We wanted to make a pop bitch y2k experience. With all the choreo, the outfits, the wetness. I think we more than delivered.”
Check it out below.
