Dyrskuepladsen

Alexander Guy Cook, born on 23 August 1990, is an English record producer known for founding the record label PC Music in 2013. The label's roster included artists such as Hannah Diamond, GFOTY, Danny L Harle, and felicita. PC Music's style of exaggerated pop tropes contributed to the development of the hyperpop genre, which Cook is credited with developing and popularising. He has also gained recognition as the executive producer for Charli XCX, working on her mixtapes Number 1 Angel and Pop 2, both released in 2017, as well as her albums Charli (2019), How I'm Feeling Now (2020), and Brat (2024). Cook has released solo music under his own name and aliases including DJ Lifeline and DJ Warlord. In 2014, he formed the project QT with musician Sophie and performance artist Hayden Dunham, producing the single 'Hey QT'. He released his first solo singles in 2014 and was ranked number 12 in the Dazed 100 for his influence on style and youth culture. His albums 7G and Apple, both released in 2020, explore hyperpop and received critical praise.